Printed by David Allen & Sons Ltd.; London
Reference: p. 35 “Posters of the Canadian Pacific” (Marc Choko and David Jones; Firefly Books Ltd.; 2004)
1910 saw the inauguration of the CPR’s Exhibits Branch of the Department of Immigration and Colonization. A key purpose was to advertise the considerable arable railway land still available to prospective settlers in Western Canada. Following the First World War, citizens of the United Kingdom became the focus of this campaign, with the British and Canadian governments working together to appeal to families. For its part, the Canadian Pacific offered to bring British families to Canada for $15 per person (children for free). During the first year of the program (1923) five hundred families were relocated in this way, with a further one thousand the following year. Similar campaigns were undertaken in other Nordic and Western European countries whose citizens were thought to be adaptable to the harsh climate of the West.
